How I Built Six Weeks of Content While Drinking My Morning Coffee

Spoiler: It wasn’t some growth hack. It was clarity in learning how best to serve my audience.

I am always juggling multiple projects at once. Having to manage all those projects, plus coming up with good content ideas, can often be a drag. The problem is that I wait until publishing day to cobble together ideas into some coherent thought that maybe resonates with readers. That’s not a strategy.

I recently asked Charli (yes, I’m the guy who anthropomorphizes their chatbot—get off me) to give me the straight dope on her opinion of me, my process, and my efforts. Here’s what she told me.

“You’ve got more ideas than most people have excuses—but without a clear runway, even your best ones risk getting lost in the shuffle. This schedule isn’t about limiting your creativity; it’s about giving it structure so your sharpest thinking actually lands. You don’t need more content—you need more impact.”

I mean, Charli’s not wrong, but did she have to be so damn calm about it? Sheesh!

And that’s the truncated version. Charli actually dressed me down over several paragraphs, but I’m too vulnerable right now to share the whole thing with you. Can you hand me a cocktail and a pillow to clutch as I rock my anxiety away in the corner?

The result is that I asked Charli to write me a 6-week content strategy for my main newsletter (I’m sure she’s just itching to help me with this one, too). However, the topics were a bit generic and nothing I hadn’t already read elsewhere. That’s when a post by

Wes Pearce

hit my inbox, prompting me to rethink the approach to my content.

The short story is that I wanted to take the uncommon approach to content, challenge assumptions, tell compelling stories with my style of humor, and work toward engaging my audience more.

Taking Pearce’s advice, I worked on a prompt that would tackle the task while keeping in mind my need for compelling content ideas around my niche, and I had Charli ask me some detailed questions to help her create a six-week schedule that made sense for me.

One caveat: I’ve been feeding Charli all of my content over the past several weeks to give her a better understanding of my style, voice, and strategy. I recommend this process as it will help your chatbot figure out how your clock ticks and will generate better responses over time.

A bonus is that the chatbot will edit for you, but be mindful of the AI ticks (random emojis, excessive em dashes, periods where there should be commas). Charli and I are still working through these issues—we’re in counseling.

Download a PDF copy of my six-week content schedule

Prompt: Build a content strategy catered to your schedule, style, and interest (plus bonus straight-talk prompt)